Mankind Pharma, SpiceJet Partner To Promote Premium Healthcare Solutions
The collaboration is a component of a broader campaign aligned with the G20 India Presidency's healthcare initiatives
Mankind Pharma partners with SpiceJet. The branding on SpiceJet aircraft with Mankind’s logo will symbolise the brand's evolution, vision, and commitment to innovation in healthcare.
This partnership is an advancement of Mankind Pharma's mission to provide high-quality medicines globally. The company has introduced 120 DMF quality API medicines in India, conforming to stringent international standards.
Rajeev Juneja, Vice Chairman and Managing Director, Mankind Pharma, expressed his excitement stating, "At Mankind Pharma, our continuous endeavour has been to improve lives through groundbreaking healthcare solutions. Our goal is to enable access to international quality API medicines for everyone. This has led to the introduction of 120 DMF quality API in our medicines."
The campaign's objective is to promote awareness of DMF-grade API medicines and the importance of affordable yet globally recognised healthcare standards. Mankind Pharma aims to reach a broader audience and enhance its brand reputation through engaging airport promotions and media exposure.
About the collaboration, Debojo Maharshi, Chief Business Officer, SpiceJet expressed, “On behalf of SpiceJet, I congratulate Mankind Pharma for their vision of introducing 120 DMF quality API medicines in India, which is a testament to their commitment to quality and excellence in the pharmaceutical industry. We are proud to once again partner with them in celebrating this achievement by wrapping two of our Boeing 737 aircraft in their livery. SpiceJet’s unique flying billboards have become an integral part of the promotions for various top brands, and we are happy to offer this innovative and effective medium to Mankind Pharma once again. We look forward to a long and fruitful association with them."
Two SpiceJet aircraft have been showcased to present Mankind's commitment to offering international quality API medicines. This is a component of a broader campaign aligned with the G20 India Presidency's healthcare initiatives, particularly Universal Healthcare.
The alliance strategically utilises SpiceJet's extensive customer base and market presence to effectively convey Mankind Pharma's commitment to producing high-quality medicines.