Mankind Pharma has expanded its OTC range of products last month. ‘Health OK’, a multivitamin and minerals tablet launched in 2013 as a part of the drug category, has now been incorporated in the OTC category.

The decision has come at a time when the country is grappling with the second wave of the Covid-19 pandemic and there is an increased focus on preventive healthcare. Factors have increased the healthcare aspirations with busy schedules often leading to poor dietary choices that can cause health problems. In India, this has led to a high level of disease caused by nutrient deficiencies.

‘Health Ok’ multivitamin and minerals tablets contain zinc, vitamin D and vitamin C which helps in building Immunity. ‘Health OK’ tablets with its formulations of natural ginseng and taurine helps in maintaining energy and 20 multivitamin and minerals for improving overall health.

Today vitamins, minerals and supplement (VMS) category witnessing upward sales trend because of the wellness trend and increased awareness of VMS. VMS category is worth Rs. 5,503 crore today, out of which multivitamins contribute Rs. 1,211 crore and minerals contribute Rs. 2,082 crore. Both categories continue to grow with a healthy trend. To be called as best multivitamins and tablets, one has to have the right ingredient with daily essential multivitamins and important minerals like zinc, said the company.

“The pandemic has made us focus on our overall health and immunity. Those with weak immunity are more prone to catch the infection. Hence, it is advised to take health supplements to build immunity and fight the infection. We are quite pleased with the fact that consumers are being aware of this, and have shown trust towards ‘Health OK tablets’, which builds immunity and overall health,” said Joy Chatterjee, general manager- sales and marketing, Mankind Pharma.