Mankind Pharma champions the cause of Women Hygiene

Mankind Pharma, India’s No. 1(P/D/M* IMS Health April 2014) pharmaceutical company had initiated the cause of women hygiene with an aim to generate awareness towards a healthy lifestyle for women. The brand recently organized over 230 mankind Mankind Pharma champions the cause of Women Hygiene educational seminars within a span of 2 months on intimate hygiene and health awareness programs in different girls’ schools and colleges across the country. These seminars took place in Delhi, Uttar Pradesh, Telangana, Andhra Pradesh, Maharashtra, West Bengal, Tamil Nadu, Karnataka, Gujarat, Madhya Pradesh, Assam, Punjab and Himachal Pradesh. Mankind has roped in leading gynecologists of respective cities for imparting the essential knowledge on intimate hygiene and its importance in day to day life. After the seminars, free samples of Intimate hygiene wash (Intiwash) were distributed with disclaimer on Do’s and Don’ts on Intimate Hygiene. As the saying goes that “good hygiene is the first step to good health”, it is a fact that maintaining good intimate hygiene reduces risk of various infections in women. Factors such as sweating, menstruation, vaginal discharge and even menopausal conditions increase the risk of infections in women. Furthermore protruding abdomen during pregnancy makes it difficult for females to maintain intimate hygiene. Addressing these issues, ‘INTIWASH’ a perineal wash is a liquid soap enriched with Lactic acid, antioxidants &anti;-infective, which maintains the delicate pH balance in the private area, preventing dryness and enhancing natural defense. Daily washing with Intiwash gently cleanses, refreshes and prevents unpleasant odors and irritations in the intimate area. It is suitable for women of all age and does not cause any dryness which is generally associated with ordinary soaps. Using ordinary soap can also disrupt the natural vaginal flora, which will lead to the fast development and multiplication of harmful pathogenic bacteria. Dr. Raka Guleria (MD, Gynae: Holy Family) said, ‘’Maintaining hygiene in the intimate area is extremely important for women, not just to stay clean and feel fresh but also to avoid health problems like Vaginal infections. Making intimate wash, part of daily routine will help women to stay healthy and prevent infections.’’ Mr. Sheetal Arora, Director Marketing, Mankind Pharma shared his views on the occasion and said that, “initiating the women awareness drive across schools & colleges of India would help instill the necessity of self – hygiene amongst women. These awareness seminars will help to break the silence and build awareness about the fundamental role of personal hygiene. Good hygiene management plays an important role in enabling women and girls to reach their full potential and regain Confident.’’