Unwanted 21 Days' family planning message
Unwanted 21 Days, from the house of Mankind Pharma, has launched a campaign #UnwantedGyaanSeSavdhaan. The campaign intends to mobilise the young population of India, especially newly married couples to know the importance of family planning.
The video campaign has a wedding ceremony as the central theme and showcases two individuals getting married and the immediate question asked by their respective families, 'how soon will they get to see a grandchild?'. The campaign highlights how the society awaits impatiently to hear the ‘good news’ and they start hinting at their advancing age and how the couple is depriving their parents of the pleasure of playing with their grandchildren.
The campaign video is launched in Hindi and adapted in three other languages: Marathi, Bhojpuri, Bengali.