From inhalers to contraceptives, pharma brands do quite a bit to support the Indian healthcare system, we take a look at some of the digital marketing strategies that help them succeed.
The last two years have been quite dramatic around the globe. With COVID-19 still going strong, there is a lot of focus on healthcare and pharma brands. Every new update about the vaccines is welcome with open arms, as long as they can help humanity get through the other side of this deadly phase. However, it’s not just the life-saving and prescription works that are keeping pharma brands up and running — it’s also the non-prescription medicinal products and the need to use effective marketing strategies to help them reach the masses. These include pregnancy tests, contraceptives, digestive solutions, over-the-counter rash medicines, and inhalers. Digital marketing is key for pharma brands as it helps them strengthen brand recall and infuse much-needed confidence among potential customers. With the rise of e-commerce options to buy medicines, the need to be visible has only grown.
Lending A Helping Hand
One of the most important marketing strategies for a pharma brand is to build a trust-based relationship with their potential customers. They often communicate how they will be around to help through a crisis. This is especially true for brands that sell contraceptives and over-the-counter medication for digestive issues. Here, the portrayal is not merely about the product usage and benefits but also how the brand is offering relief against distress.