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Press Release
Brands strike a chord with emotional campaigns on Father’s Day
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Every father is a superhero for their kids. They adapt to new roles, make all the sacrifices, and work silently and selflessly to make the family happy and for a brighter future for their children.

Father’s Day is the perfect choice when you can deeply express your love and emotions towards your father.

From quirky funny to emotional campaigns to a wide range of offers, Brands have taken the creativity out to acknowledge the contribution of Fathers to our lives.

BYJU’S

BYJU’S announced the launch of its Father’s Day Campaign #PapaToPartner across social media channels.

As an extension to its ‘Parent se partner’ campaign launched early this year, #PapaToPartner runs as an engaging 6-day social media contest on BYJU’S Instagram handle @byjus_app.

To celebrate unconditional love, entrants are encouraged to share videos (30-sec) or photos of the bond they share with their father. From pulling pranks together, singing favorite songs to delivering cheeky filmy dialogues, the contest is open to all papa’s boy/girl across age groups.

Zee Cinema :

This Father’s Day, Zee Cinema, in-line with its belief ‘Jazba Hai Jenene Mein, Jab Cinema Hai Seene Mein’, strums the heart strings of its audience through a heart-warming video with an appeal to vaccinate our loved ones. The video narrates the supremely relatable tale, paralleling the on-screen heroes to our fathers.

Prega News

Prega News has come up with a special message celebrating the spirit of Fatherhood featuring its brand ambassador Anushka Sharma. The video encourages viewers to do something special for their fathers and make the day unforgettable by creating some personal memories. The film also underlines the importance of whether it’s scolding or showering love from Dad, every moment we get to learn a new lesson that helps make us stronger. The brand urges people to showcase what they are going to do on the day and share with them on social media platforms.

Manforce Condoms

Manforce condoms have launched season 2 of the #BetterEndings campaign on Father’s Day.

The campaign video revolves around all the fun that people were having during the lockdown days but also warning them against the fatherhood situation that they will land up in if they do not use protection.

The film has a very quirky and fun approach where it showcases different situations of the husband helping his wife in household chores and varied situations. The fun part is that every dialogue ends by asking WHO’s YOUR DADDY? with one common message at end of a child crying. The campaign has a very strong message but in a light and fun way, for all those who don’t like the ending and the parenthood that follows with an unplanned pregnancy, to be safe and use protection.

Both the seasons of the #BetterEndings campaign have been conceptualized and executed by Grapes Digital. Shradha Agarwal, COO and Strategy Head, Grapes Digital.

Health OK

Mankind Pharma’s Multivitamin and minerals brand Health OK has launched an emotional campaign titled #expressthetoughlove, focusing on the father-son relationship. The video highlights the modern-day relationship between a father and a son.

The campaign touches the chord that when we become younger how our relationship changes in which so many things are left unexpressed. The three-minute-long video drives a strong message that there are times when differences emerge in relationships, but one can’t ignore the fact that a father’s love never takes a back seat. The film explores the tougher side of a father, who is always there for us but never expresses his love and feelings openly.