Career Details - Mankind

Job Openings

Deputy Manager

Delhi | Digital Marketing

4 - 7 years

Company Details

Mankind Pharma has emerged as one of the fastest growing companies in the Indian Pharmaceutical Market with a focus on quality and affordability. Our success stems from a robust portfolio that has played an integral role in outpacing IMP growth. It has also resulted in volume led growth f or Mankind. We aspire to deliver integrated solutions to our valued customers with a strong focus on research and development innovation, and customer centricity.

Job Title

Assistant Manager / Deputy Manager - Digital Marketing

Job Description

Join the Digital Healthcare Revolution with DOCFLIX – Powered by Mankind Pharma
At Mankind Pharma, we are transforming how healthcare professionals (HCPs) consume knowledge. DOCFLIX, our exclusive OTT platform for doctors, is driving innovation in medical communication with digital-first strategies.
We are seeking a passionate and skilled Digital Marketing & Engagement Lead to shape the next phase of DOCFLIX’s journey.

Location: Corporate Office – Okhla Phase III, Delhi
Department: Digital Marketing
Qualification: MBA in Marketing / Digital Marketing
Experience: 3+ years in pharma/healthcare digital or brand marketing
Platforms Experience: HiDoc, Clirnet, Doceree, Curofy (HCP/patient-focused)

Key Responsibilities:

Execute omnichannel digital strategies across HCP platforms, email, WhatsApp, SEO/SEM, and display ads.
Align digital initiatives with brand and business objectives.
Create impactful, compliant content for HCPs and healthcare audiences.
Optimize customer journeys across web, chatbot, landing pages, and campaign platforms.
Lead chatbot design, performance monitoring, and NLP-based optimization across WhatsApp and web.
Track and report KPIs including traffic, engagement, bounce rate, conversions, and ROI.
Build dashboards and generate insights for data-driven decision-making.
Manage budgets and ensure campaigns meet brand and regulatory standards.
Use IQVIA and similar tools to translate prescription and sales data into digital strategies.
Present monthly and quarterly performance reports to senior leadership.

Key Skills:

Strong knowledge of HCP engagement, patient education, and pharmacy/retailer enablement.
Hands-on expertise with GA/GA4, Excel, BI tools, marketing automation, and CRM.
Familiarity with WhatsApp ecosystems, SEO/SEM, and content strategy.
Excellent communication, project management, and cross-functional collaboration skills.

Be part of India’s first medical OTT platform and help revolutionize healthcare engagement.

Apply now to join DOCFLIX – Mankind Pharma’s digital future.