Manforce Condoms elevates its brand narrative with Manasvi Mamgai as its newest face

Manforce Condoms, India’s leading sexual wellness brand from Mankind Pharma, today announced the onboarding of actor and model Manasvi Mamgai as its newest brand ambassador. This addition marks an exciting new chapter for the brand as it continues to evolve its communication strategy while strengthening its connection with modern consumers.

Manasvi Mamgai, best known for her journey from Femina Miss India World 2010 to establishing a presence across film, television, and global platforms, brings a confident and contemporary voice that aligns with Manforce’s evolving narrative. Her cross-cultural appeal complements the brand’s forward-looking approach to storytelling in the sexual wellness category.

Manasvi Mamgai joins Manforce’s existing and well-loved ambassador Sunny Leone, along with the brand’s AI-powered ambassador Myra Kapoor. Together, this diverse lineup reflects Manforce’s progressive and future-facing approach to communication in the sexual wellness category. The brand now enters a new phase, one that brings product storytelling into sharper focus while retaining its distinct and confident voice.

Over the years, Manforce has consistently led conversations around desire, intimacy, and self-expression, breaking taboos and encouraging openness in a category often marked by hesitation. With Manasvi Mamgai joining the brand, this association further strengthens Manforce’s evolving narrative. Her confident presence, along with her contemporary appeal, adds a relatable energy that deepens the brands connect with its audience.

Joy Chatterjee, Vice President and Head of Sales and Marketing for Consumer Division, Mankind Pharma, said, Manforce, as a leading brand in the condom category, has built a strong legacy in the flavoured segment, earning the distinction of being the ‘king of flavours’. As consumer preferences evolve, we have also expanded our focus to the non-flavoured segment with offerings such as the Manforce King Thin range and Manforce King Dot, which provide a more natural experience.

In this context, Manasvi brings a distinctive blend of confidence and credibility that complements the brand’s voice. As we move towards a more product-focused approach, her presence will help us communicate in a way that feels both authentic and compelling for today’s audience. Her association with Manforce marks an important step as the brand continues to evolve towards more confident and globally resonant storytelling. She brings a modern, culturally fluent voice that aligns with Manforce’s future-facing outlook and its commitment to engaging today’s audiences in a bold yet responsible way”.

“Commenting on the association, Manasvi Mamgai, Actor and Model, said, “I am delighted to be associated with Manforce, a brand that has consistently promoted awareness and responsible conversations, while continuously evolving its narrative towards more meaningful communication. It is exciting to be part of a journey that focuses on connecting with today’s consumers in a relevant and responsible way.”

With this announcement, Manforce continues to reinforce its leadership in the sexual wellness category while evolving with changing consumer mindsets and staying rooted in its core philosophy of encouraging open, confident, and informed conversations around intimacy.

About Mankind Pharma

Mankind Pharma (BSE: 543904 | NSE: MANKIND) is one of the largest pharmaceutical company in India, which focuses on the domestic market with its Pan India presence. Mankind operates at the intersection of the Indian pharmaceutical formulations and consumer healthcare sectors with the aim of providing quality products at affordable prices. The company is a leading player in the domestic pharmaceuticals business present across acute and chronic therapeutic areas including anti-infectives, cardiovascular, gastrointestinal, antidiabetic, neuro/CNS, gynaecology, VMN and respiratory, among others with a strategy to increase chronic presence going ahead. In the consumer healthcare business, the company operates in the condoms, pregnancy detection, emergency contraceptives, antacid powders, vitamin and mineral supplements and anti-acne preparations categories, among others, with several category-leading brands. Following the acquisition of Bharat Serums and Vaccines Limited, Mankind Pharma has further strengthened its leadership in the domestic women’s health segment. Mankind’s distribution network includes a robust field force of 17,700+ professionals, and a reach extending to over five lakh doctors across urban and rural markets. The company has 30 manufacturing facilities in India manufacturing a wide range of dosage forms, including tablets, capsules, syrups, vials, ampoules, blow fill seal, soft and hard gels, eye drops, creams, contraceptives and other over-the-counter products. Mankind has a consistent track record of product innovation through 6 dedicated R&D facilities backed by more than 730 scientists.

For more information, visit www.mankindpharma.com  or contact: 

Natasha Raj – 9205057627 – natasha.raj@mankindpharma.com 

Apoorva Sharma – 9999739452 – apoorva.sharma@adfactorspr.com